What Are you Waiting for? Run Your First Inbound Marketing Campaign Now
Inbound Marketing | Mar 23, 2019
Consumer behavior has changed. Modern customers want to deal with companies that help and teach them before selling is even discussed. Marketing has made the shift, in turn, from PUSH to PULL.
That’s the concept of inbound marketing.
What Is Inbound Marketing?
Inbound marketing is a marketing strategy that is designed to earn prospects and customers to your website and blog, to make the company easy to be found through helpful content. Inbound marketing utilizes many forms of content marketing, blogs, events, SEO, social media and more – to create brand awareness and earn new business.
Unlike outbound marketing, where marketers fight to find customers, inbound marketing acquires the attention of customers. By creating helpful content designed to address the needs of your ideal customers, you grab qualified prospects and build trust and credibility for your brand.
Inbound marketing—aka “pull marketing” has proven much more effective than traditional outbound, or “push marketing” tactics. It’s considered one of the top three hot trends for B2B marketers in 2019, according to Sagefrog Marketing Group.
A Figure Shows the Top Trending Topics for B2B Marketers in 2019
Inbound Marketing Model By HubSpot:
It’s clear that inbound marketing isn’t very different from your sales funnel. According to HubSpot, the company that coined the term “inbound marketing” in 2006, and consists of four main stages, Inbound marketing has served many companies well, especially in the startup world.
- The initial step in this process is all about attracting visitors to your website with compelling content. This may be a result of search engines’ search results or results of social media shares.
- The next step is to convert those visitors into qualified leads by means of call to action, lead generation forms, landing pages, and more.
- Finally, you should do your best to convert them into real paying customers by delivering on the value declared.
- And if you do a great job there, they may be turned to serve as advocates for your business/brand – fueling your startup’s growth.
Inbound Marketing Model by HubSpot.
The Key Benefits of Inbound Marketing:
Inbound marketing is the best choice for startups because the expense is typically low with a potential for high ROI, allowing startups to maximize marketing spend. This approach is all about reaching customers, connecting with them, and educating them, which is important for businesses that typically work in niche markets.
The ROI of inbound marketing is much higher than what is achieved by outbound marketing. It’s more targeted, more relevant and it goes out to people that need it. Given that prospects look for you when they need the product or service you offer, the sales closing rate is higher. According to HubSpot, inbound marketing is the most marketing approach that is giving organizations a higher ROI than outbound marketing.
The Top Marketing Approach That Gives Organization Higher ROI in 2018
- Building Authority and Brand Awareness:
By producing quality educational and entertaining content that is aligned with the buyer’s journey, your target audience will be able to find your information as they conduct their research. If you’re not out there, they won’t find you. It’s that simple. Furthermore, if they like what you’ve written, they’ll share and interact with your content – dramatically increasing your visibility and authority your reputation as a credible resource.
- More Qualified Sales Leads:
I bet you asked yourself how does inbound marketing generate sales? Well, we can say that it generates relationships that lead to sales. Your valuable content will drive quality traffic and leads to your site.
So, the more frequently you produce content, the more often those potential customers are likely to visit your site – and when they do so, you’ll be ready for them with tactics like calls to actions, top-notch landing pages and content offers that will lead them to make their decision – thus, leading them down the path towards conversion.
HubSpot showed in its 2018 study on Inbound marketing that inbound marketing practices such as SEO, social media, content/blog, referrals, etc are the most sources that generate the highest quality leads.
Effective Sources That Provides the High-Quality Leads in 2018
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