Countries

Brazil

The Digital Research is not just a “Buzz terminology”! In fact, the size of the revenues achieved by businesses through tapping into new digital marketing opportunities is significant. 

Tapping to these new digital research requires business to have a significant knowledge that can be classified into three main domains:

 

 Online Users:
  • Facts & Figures.
  • Demographic Profile: Age, gender, location, nationality … etc.
  • General Psychographic Profile: Behavioral Insights; i.e. devices, timings, activities … etc.
  • Selected Focus: Interaction to Online Ads.

 

Social Media Users:
  • Demographic Profile: Age & Gender.
  • General Psychographic Profile: General behavioral Insights; i.e. devices, timings, activities … etc.
  • A Focus on Facebook Users.
  • Social Media Marketing.

 

Online Shoppers:
  • Facts & Figures.
  • Demographic Profile: Age & Gender.
  • General Psychographic Profile: General Online Shopping Insights; i.e. devices, timings, payment … etc.
  • Preferences : Categories, Brand Origins, Delivery … etc.
  • Decision Making, Attitudes, Decision Making Roles, Drivers, Barriers … etc.